As per recent reports, the Dubai Health Authority (DHA) has informed that they have attracted 337,011 medical tourists in 2018 itself. The estimated value from these tourists maybe around Dh1.163 billion ($316.6 million). Orthopedics, sports medicine, dermatology and skin care, dentistry and fertility treatments, are leading the race here.
The Health Tourism department is promoting its 70-plus DXH group members’ healthcare facilities in the key source markets including GCC, Europe, Africa, Russia and China.
On the back of rise in tourist arrivals in 2018, Dubai aims to attract 500,000 medical tourists by 2021, supported by Expo 2020.
Wellness packages have become a big earner in Dubai. Tie ups have been made with Emirates Holidays and they can be accessed from the Emirates Holidays website from the GCC region. The packages are becoming more comprehensive and that concept is becoming clearer, they include both the leisure component as well as the medical component.
They have two tier packages, one that’s affordable and one that’s a bit more luxury.
The UAE medical tourism sales amounted to Dh12 billion ($3.26 billion) in 2018, which is a 5.5 per cent year-over-year increase in sector sales, driven by new government-led initiatives and a growing number of medical tourists, as per the recent data released by Euromonitor International.
DXH aims to expand its comprehensive health services portfolio with the introduction of free second medical opinion provided by selected healthcare providers.
Besides, an array of annual health checks ups, wellness programmes and same day ‘in and out’ procedures are also available at dental and other cosmetic facilities for transit and short stay travellers.
The new Tourism website caters for information that’s very easy to get. Facilitators, who are travel agencies can register with them and get all the updates on the packages and new offers. The website is the main link with the buyers, whether they are facilitators or medical tourists.
In addition to promoting Dubai’s Health Experience, the brand conceived by DHA, Health Tourism department is continuing its efforts to further develop infrastructure, legislation, policies and regulations supporting health tourism.
Key strategies going forward would be on talent acquisitions in the regulation sector, bringing on healthcare professionals from outside the country, increasing specialisations such as STEM Cells and going making health tourism more sustainable.
About 38 per cent of the income of medical tourists is spent on the medical side and 62 per cent gets spent on the leisure and the hotel and the tickets and all the leisure component.
Source: TTN Worldwide